A jewellery store (American English: jewelry store) is a retail business establishment, that specializes in selling (and also buying) jewellery and watches.

For fashion jewelry, this technique is mostly used. When writing an emotional description, try to stay away from repetitive & boring words such as beautiful, gorgeous, or even cute. Alternatively, you can opt for words like sumptuous, marvelous, chic, dazzling, elegant, scintillating, or stunning just to name a few.